About this policy

helohi.io is operated by Algo and Art LLC, a US limited liability company doing business as helohi.io (“helohi”, “we”, “us”, or “our”). This policy explains how helohi sends SMS text messages on behalf of the small businesses that use our AI agent services.

helohi sends transactional SMS only. This policy sits alongside our Terms of Service and Privacy Policy. If anything here conflicts with the Terms, the Terms control for paying customers.

Types of SMS we send

• Booking confirmations sent when a caller books an appointment through your helohi agent.
• Appointment reminders sent ahead of a scheduled appointment.
• Rescheduling or cancellation confirmations sent when a booking changes.

helohi does not send marketing or promotional SMS. We do not send bulk broadcasts. Every message is tied to a specific event the recipient initiated (such as booking, rescheduling, or cancelling an appointment).

Sender brand and identification

Every message identifies the sender at the start. By default this is the business name configured by the helohi customer (for example “Johnny Washer”); on shared numbers or in fallback cases the brand prefix is “helohi”.

Sample format: “Johnny Washer: Your appointment is confirmed for Tue May 26 at 10:00 AM. Reply STOP to opt out.”

Consent and opt-in

Recipients consent to receive SMS by initiating contact with the helohi agent. That includes calling the business's helohi number, chatting with the helohi widget on the business's website, or providing their phone number during a conversation in order to book an appointment.

helohi does not send SMS to phone numbers that have not opted in through one of those flows. By providing a phone number during a booking interaction, the recipient gives prior express consent under the TCPA to receive transactional SMS related to that booking.

Opt-out

Recipients can opt out at any time by replying with any carrier-standard keyword: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. Reply HELP for support information.

• Opt-outs are honored within the carrier-required 24 hours and in practice take effect within seconds.
• After opting out, an automated confirmation is sent and no further SMS are delivered from that business's helohi number.
• To opt back in, the recipient can reply START or initiate a new booking.

Message frequency

Recipients only receive SMS tied to their own bookings. No promotional, no recurring newsletters, no unrelated SMS.

• Confirmation: 1 message per booking.
• 24-hour reminder: up to 1 message per upcoming appointment.
• Same-day reminder: up to 1 message per upcoming appointment.
• Rescheduling or cancellation: 1 message per change.

Typical frequency is 1 to 3 messages per booking.

Message and data rates

Message and data rates may apply. Frequency varies.Standard carrier rates depend on the recipient's mobile plan. helohi does not charge recipients for receiving messages.

Carrier compliance

All SMS sent through helohi comply with:

• CTIA Messaging Principles and Best Practices.
• US 10DLC registration requirements (campaign registered through Twilio and The Campaign Registry).
• Applicable carrier guidelines for application-to-person messaging.

helohi does not transmit SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco) and does not carry third-party affiliate marketing of any kind.

TCPA compliance

Messages sent through helohi are transactional and rely on prior express consent and the established business relationship between the recipient and the helohi customer. The recipient triggers the message by booking, rescheduling, or cancelling an appointment.

helohi does not currently send any non-transactional messages. If that ever changes, express written consent will be obtained separately before any such message is sent, and this policy will be updated.

A2P 10DLC

helohi operates a registered US 10DLC campaign through Twilio (The Campaign Registry).

• Campaign brand: helohi.io (Algo and Art LLC).
• Campaign use case: account notifications and appointment reminders.
• Carrier: Twilio (registered aggregator).

Customer responsibility

Helohi customers (the business owners using our service) are responsible for:

• Only providing phone numbers that were obtained with proper consent from the contact.
• Maintaining their own privacy notice covering how they collect and use customer phone numbers.
• Not configuring helohi to send marketing SMS or any content outside the transactional scope of this policy.
• Honoring opt-outs in their own systems (CRM, calendar, follow-up tooling) when a recipient opts out via helohi.

Data handling

Phone numbers and message content are handled under our Privacy Policy. Phone numbers are retained for as long as the helohi customer's account is active and per the retention schedule in the Privacy Policy. Message content is stored to support delivery confirmation, opt-out enforcement, and dispute resolution. helohi does not sell phone numbers or message content.

Reporting abuse

If you believe you received an unwanted SMS from helohi, email abuse@helohi.io with:

• The originating phone number that sent the message.
• The full message content (a screenshot is fine).
• The approximate date and time the message was received.

We investigate every report within 5 business days and respond directly to the reporter.

Updates to this policy

We may update this policy from time to time. Material changes will be posted on this page with an updated “Last updated” date. Significant changes that affect how messages are sent or how recipients can opt out will also be communicated to active helohi customers by email.

Contact

• SMS complaints or unwanted messages: abuse@helohi.io.
• General support: support@helohi.io.
• Legal matters: legal@helohi.io.

Legal entity: Algo and Art LLC d/b/a helohi.io.
Mailing address: [Algo and Art LLC mailing address — to be added before launch].